2017年全球软实力研究报告-153页.pdf

A Global Ranking of Soft Power
2017
2 THE SOFT POWER 30
Designed by Portland's in-house Content & Brand team.
SECTION HEADER 3
CONTENTS
06 28
Contributors Methodology of the index
Objective data
Subjective data
Changes, limitations, and ings
10
Executive summary
14 38
Introduction Results and analysis
Changes to methodology
The top five
Opportunities - nations and regions on the rise
Challenges
Promotion and relegation
Breaking down the results
SP30's ones to watch
62 114
Global perspectives Supporting the practitioner
Ugly rhetoric first How to e a soft power superpower
China’s soft power: parative failure or Challenges in measuring public diplomacy
secret ess
Making the foreign familiar through
Japanese strength in soft power foreign policy cultural relations
Soft Power and public diplomacy in Latin America: Trends and counter-trends in digital diplomacy
A view from Argentina
You got followers, now what?
Brexit Britain: What future for the UK’s soft power?
Practical advice from the USC Center on
Public Diplomacy
86 132
The democratisation of influence: Conclusion and look ahead
The soft power of non-state actors
Trends and lessons
Digital diplomacy and the power of citizen
Putting soft power to use
networks and anisations
Going forward
The work effect: A model for influence
Virtual exchange, an evolution in
citizen diplomacy
The soft power of museums 142
Beyond the rot: Cities and the future of Appendix
public diplomacy
Appendix A – Metrics
City diplomacy: San Diego's local leadership
in a global age Appendix B – References
6 THE SOFT POWER 30
Creator and Author
JONATHAN MCCLORY
Jonathan is the author of The Soft Power 30 and a specialist in soft
power, public diplomacy, cultural relations, and place branding. Based
in Singapore, he is Portland’s General Manager for Asia. He has advised
senior government clients in the UK, Europe, and Asia on reputation,