Newzoo-2017全球移动市场研究报告（英文版）-2017-14页.pdf

FREE 2017 GLOBAL MOBILE MARKET REPORT
FREE
VERSION
2017 GLOBAL
TRENDS, FORECASTS, APP
MARKETS, MOBILE DEVICE
USAGE, AND SMARTPHONE
RATION MOBILE
MARKET REPORT
TABLE OF CONTENTS
1. INTRODUCTION
Foreword, Scope & Methodology, Key Takeaways 4
2. THE GLOBAL MOBILE MARKET
Smartphone User Forecast, Top Publishers by Game & Non-Game Revenues, Most
Popular Smartphone & Tablet Brands, App Store Revenue Forecast, Features 12
3. ABOUT NEWZOO
Get the Real Deal, Working with Us, Our Global Partners 24
FREE 2017 GLOBAL MOBILE MARKET REPORT FREE 2017 GLOBAL MOBILE MARKET REPORT
FOREWORD
GLOBAL MOBILE MARKET REPORT
This is the maiden edition of Newzoo’s annual Global Mobile Market Report, which aims
to provide subscribers with a global overview of the mobile market with a focus on con-
sumers and their interaction with actively used devices, rather than defining the market
in terms of units shipped. Identical to Newzoo’s other flagship global reports on games
and esports, this report is part of a subscription service that includes quarterly update
reports and continuous access to a Tableau dashboard with smartphone ration
and app revenue forecasts. The data is derived from our full mobile intelligence portfolio
of services that aims to serve all industries where mobile developments are a key con-
sideration for strategy, product development, or marketing.
“Our mobile intelligence portfolio is the result of almost
two years of preparation, partnering, data sourcing, and
modeling. The resulting intelligence focuses on active
devices, users, and the app (store) economy. From a
geographic perspective, our Chinese partner and strategic
JELLE KOOISTRA investor TalkingData plays a key role in enabling us to paint
INTRODUCTION 1 Newzoo Head of Mobile a truly global picture, previously unavailable in the market.”
“In brief, we believe that the current pace of change in
consumer behavior, media consumption, a