3G时代移动电子商务发展研究-毕业论文.doc

毕业设计(论文)

3G时代移动电子商务发展研究

学院_____ 商学院________
专业_____ 电子商务_________
年级班别_____2008级(1)班__
学号
学生姓名_____ ________
指导教师_____ _________
2011年4月
3G时代移动电子商务发展研究
摘要
移动电子商务(Mobile merce)是由电子商务(merce)的概念衍生出来的,移动电子商务,是指通过无线通信网络进行数据传输,利用手机、笔记本电脑等移动终端开展各种商业活动的一种新型电子商务模式,通过“无线”移动通信技术实现随时、随地沟通,创造更加“无限”的商务机会,随着移动通信技术的发展,3G时代的到来为移动电子商务的发展造创了良好的社会经济环境。基于3G的移动电子商务发展的研究也就成为了在3G时代发展移动电子商务的重要部分,是推动移动电子商务发展的强大动力,同时为移动电子商务的发展指明方向。
本文首先对电子商务的相关理论进行综述,介绍了移动电子商务的特点、分类、相关技术、提供服务,并对国内外发展现状做了分析。接着,对影响3G时代移动电子商务的技术应用环境、政策环境、消费环境展开分析,进而对移动电子商务发展规模进行预测。然后,本文重点从产业链的角度阐述了3G时代移动电子商务体系与产业链,根据移动电子商务的主体导向不同,对3G时代移动电子商务的四大发展模式进行分析,传统电子商务主导“品牌+运营”的服务模式的优势分析,对移动电子商务服务模式进行探讨。最后总结3G时代移动电子商务发展中存在的问题,提出改善和推动我国移动电子商务发展的策略。
关键词:移动电子商务,3G,商业模式,发展策略
ABSTRACT
Mobile e-business (Mobile merce) is by - merce (E - Commerce) concept derivatives, Mobile e-business, it is to point to through work for data transmission using Mobile phones, laptops, Mobile terminal mercial activities of a new merce mode, through "wireless" munication technology to achieve anywhere, at any time, communication, create a more "infinite" business opportunities, along with the development of 3G munication, the arrival of the era of Mobile merce development to build a good social and economic environment. Based on the 3G mobile e-business development research also became on the 3G mobile merce era development the important part, is to promote mobile e-business development power, at the same time for mobile e-business development direction.
In this paper, first, the related theory of merce were reviewed, introduced the mobile merce characteristics, classification, related technology, providing services at home and abroad, and analyzes the development status quo. Then, influence of 3G era mobile e-business application environment, policy environment, consumption environment, and developing the analysis of mobile merce development scale forecast. Then, this paper expounded from the Angle of industry chain 3G era mobile e-busin