光华管理学院-商务英语（阅读）10-评分标准1A.doc

光华管理学院 2009 – 2010 学年第一学期期末考试(A卷)
参考答案
课程名称:商务英语(阅读) 任课教师:
考试日期: 考试时间: 小时
考试方式:闭卷
试题答案:
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Vocabulary (1 * 20 = 20 points)
overall 11. mechanic
alliance 12. mold
convert 13. operate
classify 14. phase
component 15. potential
efficient 16. restrict
expertise 17. scarce
forecast 18. simultaneous
integrate 19. simulate
acquire 20. strategy
共20分,每题1分。
Answering questions briefly: (4 * 5 = 20 points)
Distribution refers to the process of moving products from the factory to the marketplace. For instance, furniture may be moved from the manufacturer to furniture stores.
According to the theory of absolute advantage, a nation should specialize in the production and export of goods that it can produce with the highest efficiency and lowest pared with other nations. For instance, the US may specialize in PC manufacturing because of its absolute technological advantage and Mexico may concentrate on furniture making due to its low labor cost. That way, the total output may be increased.
Promotion refers to the effort made to inform or persuade the potential customers in order to achieve the sales of products or services. To launch a new car, we may display it in a car exhibition, or advertise it on TV or newspapers, or give customers discounts.
Computer technology is the most important aspect of the late 20th century information revol