SBL模拟考试答卷 图文.pdf

该【SBL模拟考试答卷 图文 】是由【小屁孩】上传分享，文档一共【13】页，该文档可以免费在线阅读，需要了解更多关于【SBL模拟考试答卷 图文 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。:..’sthemeparksarenamed‘Utopia’.Utopia’-::AtranscriptofarecenttelephoneconversationbetweenyourselfandMoeenHasan,pany’sCEO,::pany’sFinanceDirectorandyourlinemanager,:..Thecaserequirementsareincludedinthetaskswhichfollow:(FinanceDirector):panyboard,’sstrategicposition.(28marks)Twoprofessionalskillsmarksareavailablefordemonstratinganalysisskills,businessacumenpany’sstrategicposition.(2marks)(30marks)(FinanceDirector),,andtheattachmentssentwithit,:PrepareworkingnotesforMoeenwhichevaluate:(a)ThestrategicadvantagesanddisadvantagesofproceedingwiththeintroductionoftheGalaxyWarriorride.(8marks)(b)Thelikelyimplicationsofproceedingwiththeprojectonemployeesandshareholders(internalstakeholders),andcustomersandgovernments(externalstakeholders).(12marks)Professionalskillsmarksareavailableacrossparts(a)and(b)fordemonstratinganalyticalpany’sstrategyandexplainingthelikelyimpactonstakeholders.(2marks)(c)TwokeyfactorstoconsiderwhendecidingwhichparkthefirstGalaxyWarriorrideshouldbebuiltin.(6marks)mercialacumenandscepticismskillsinidentifyingandexplainingfactorstoconsider.(2marks)(30marks)2:..(CEO):Draftsectionsofthereporttoevaluate:(a)Whetherthedevelopmentandoperationofhotelswouldbeagoodstrategicfitforpanyincludingidentifyingthekeyrisksassociatedwiththisstrategy.(8marks)ProfessionalSkillsmarksareavailablefordemonstratingevaluationskillsandbusinessacumeninselectingkeypointstoincludeinthereportandforprovidingclearsupportingnotes.(2marks)(b)Issuestoconsiderwhendecidinghowthenewareaofoperationshouldbepanystructure.(8marks)ProfessionalSkillsmarksareavailablefordisplayinganalysisskillsandbusinessacumenpanystructure.(2marks)(20marks)3:..’sFinanceDirectorandyourlinemanager,’:PrepareabriefingpaperforTaraAdenowowhich:(a)pany’mitteeinagreeingDipaMalik'srewardpackage.(6marks)mercialmittee.(2marks)and(b)DescribesanappropriatelydesignedandbalancedrewardpackagethatcouldbeusedtoattractanewdirectortoreplaceDipaMalik.(10marks)mercialacumenskillswhendesigninganappropriaterewardpackage.(2marks)(20marks)4:..:TheBoardofDirectors-panySubject:Strategicreview-panyFrom:NadiaAke(Managementconsultant)Date:’sthemeparksarenamed‘Utopia’.pany’plexopenedin1987,’ssecondpark,inNorthAmerica,,intheMiddleEast,’(CEO)isMoeenHasan,’ssiteselectionandparkdevelopmentprocessfollowsthetemplateestablishedwithUtopia’sfirstpark:?Findanappropriatelylocatedbutrelativelycheapsite?Constructthepark?Encouragethegrowthofasupportinginfrastructureincludingtransportlinksandmodationplexhaslargecarparks,includingspaceforbussesandcoaches,:?Junior-U,withridesandattractionsintendedtoappealtofamilieswithyoungchildren.?Thrill-U,,althoughthevastmajorityof12-13yearoldchildrenexceedtheminimumheight.?Ocean-U,hemeincludingrides,playactivitiesandtheOcean-,,busandrailwaystationstothepark’,:..pany’smainsourcesofrevenueareentrytickets,merchandisesoldatretailoutletsintheparksandfoodsoldatthepark’’%discount,,showsandattractionsbutexcludeadmissiontotheridesintheThrill-,showsandattractionsandalsoincludeadmissiontotheridesintheThrill-%moreexpensivethanstandardticketsandaremostpopularamongvisitorsaged14-,,’scoreproductas‘anescapefromtheroutineofdailylife’.AtriptoUtopiamustbeseenassomethingspecial,,showsandotherattractionsbymeasuringcapacityutilisationandcustomerqueuewaitingtime,,,,essfullynegotiatedchangestorailwaytimetablessothat‘express’%,%andanaverageincreaseinoperatingprofitof4%.pany:Totalvisitornumbers(millions)-––––:..RevenueandoperatingprofitMostrecentyearPreviousyearTwoyearsago€million€million€millionRevenue2,1222,0501,925Operatingprofit827795765Operatingprofitasa%ofrevenueMostrecentyearPreviousyearTwoyearsago39%39%40%AveragerevenuepervisitorMostrecentyearPreviousyearTwoyearsago€€€,Utopia’’,’,,’’,particularlyrain,hasbeenfoundtoreduceattendanceonagivendaybyupto40%.,%,,outsideofschoolholidays,,:..,customerapprovalratingsaresignificantlylowerduringthesummerseasonateachpark,,,(andshareholders),43%%.,twoindividualsexpressedconcernthatthemarketresearchcarriedoutbeforethenewparkintheMiddleEastwasgiventhego-aheadwasflawed,‘negative’.,inSouthAmerica,totakeadvantageofagrowing‘middle-class’,‘VirtualReality(VR)’(thestructureisshownbelow).Thestructurehasledtoconfusionandconflictattimes,:..Boardstructureanisedinamatrixstructure,