该【《神秘顾客检测》 】是由【相惜】上传分享,文档一共【25】页,该文档可以免费在线阅读,需要了解更多关于【《神秘顾客检测》 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。MysteryShoppingForPositiveResultsbyHarveyGilbert精选课件Myexperience....OrtheAtoZofmysteryshoppingAAirports,airlinesBBanks,astles,cardealers,callcentresDDepartmentstores,drugstoresEElectricaloutletsFFranchiseoperationsGGovernment,greyhoundracingHHotelsIInternationalprojectsJJewellersKKiddiesclothesLLeisureoutletsMMilitarybases,mobilephonesNNewsagentsOOpticiansPPetrolretailers,pubs,pricing,postoffices精选课件QQueuingRRestaurantsSSupermarketsTTourism,’smore…………..精选课件MyexperiencereflectsthedevelopmentofMSacrosstheworld:Retail“branch〞operationsLeisureandtourismFinancialGovernmentBusinesstobusinessVisitsPhonecallsLettersEmailAudio/VideotechniquesMysteryshoppingisnowusedbymostkindsanisationsandbusinesses精选课件Myagendatoday…………….Mysteryshoppingforpositiveresults:ThecontributionthatMScanmakeSetting-upandrunningapositiveprogramExamplesofusingMSpositivelyWhatcangowrong?精选课件ThecontributionMScanmake:Mysteryshoppingenablesus:ToevaluatecustomerserviceperformanceagainstagreedKPI’sStaffandmanagementperformancepetitorperformanceTousetheinformation:Tomanage,totrain,:TobuymoreTovisitmoreoftenpetitorsandeven,paymore…………精选课件SettingupandrunningapositiveMSprogram12keyprocesses:SettingtheprogramgoalsFindingaMSpartnermunicationsDesigningthequestionnaireRecruitingtheshoppersScoringthequestionsDatacollectionDatapreparationManagingtheshoppersThereportsReviewandimproveCOMMUNICATIONSisthemostimportantaspectofanyprogram精选课件SettingtheprogramgoalsClientmustdecidewhattheywanttoachieve:DiscussthiswidelyinthebusinessWritedowndetailedobjectivesandactionpointsDecideifMSistherighttechniqueReviewandchangetheKPI’“Howwilltheyhelpusachieveourbusinessgoals?〞DecidehowwewillpositivelyusethefeedbacktocreateactionALWAYSREMEMBER,thisisapositiveprogram:“Theclient’sbusinessisdoingwell,buttheyneedtodobetter〞精选课件FindinganMSpartnerThemysteryshoppingpartnershipneedstobebuiltupon:TrustAproviderwiththerightfacilitiesWhoisexperiencedWhoisamemberofMSPATherightprice精选课件
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