一笔零售业务分析.pptx

该【一笔零售业务分析 】是由【小屁孩】上传分享，文档一共【31】页，该文档可以免费在线阅读，需要了解更多关于【一笔零售业务分析 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Analysisofaretailbusiness一笔零售业务分析JamesClark2021/10/101Copyright:JamesClarkandPrenticeDayDynamicsofinseasontrading当季销售的动力Whyreviewperformanceinseason?为什么回顾很重要Planssetuptoayearinadvance计划都是在一年之前制定的Rangeplanningisbasedonaverages按照平均水平来计划种类Riskmanagementtobusiness经营中的风险管理Businessrequirementschange经营要求的转变Newopportunitiesarise从中发现新的机遇的出现Driveperformanceonbestsellersstyles继续销售畅销产品2021/10/102Copyright:JamesClarkandPrenticeDayKeymeasures–Weeklyandmonthlyreview每周和每月的回顾Product产品Weekscover一周的量Sellthroughanalysis通过分析来销售Trendreview对流行趋势的回顾Linemonitors线性监视80/20rule二八法则2021/10/103Copyright:JamesClarkandPrenticeDay2021/10/104Copyright:JamesClarkandPrenticeDayKeymeasures–weekscover周覆盖Weekscover可供销售几周的时间Mostusedanalysistool分析中最长用的方法Measuresamountofstockavailableinweeksatcurrenttrends估量出在现有情况下几周后的库存量Expressedasofnow(spotcover)orforaspecifictimeperiod(averagecover)对于一段具体的时间Referencepoint参照点Salesandstocklevels销售和库存的关系Timing长度周期Weeklyandasrequired每周进行eofreview成果Repeatsonbestsellers,reductions/cancellationsonworstsellers继续销售畅销货,及时对卖不出的货进行打折清货Reviewtotalstocklevelsrequiredinproductarea了解产品销售所需的实际库存2021/10/105Copyright:JamesClarkandPrenticeDayKeymeasures–weekscover周覆盖Spotcovercalculation某一家店铺的周覆盖方法(stock/sales)库存除以销售量(1000/100)=10weeksworthofstock够十周销售的库存Averagecovercalculation平均的计算方法(((stock+stock+stock)/3)/((sales+sales+sales)/3))(((1000+750+850)/3)/((100+100+85)/3))((2600/3)=867/(285/3)=92)=9Therightweekscoverfortheproductareawilldependonleadtimesandtheweeksinthefuturetheoptionwillnolongerneedtobestocked正确的库存量是由订货至交货的时间决定的Ifleadtimeisgreaterthan10weekscoverandthestyleisstillprime,thenareorderwillbeneeded如果订货至交货的时间超过十周,这个款式依然流行,那么就需要补货2021/10/106Copyright:JamesClarkandPrenticeDay2021/10/107Copyright:JamesClarkandPrenticeDayKeymeasures–Sellthroughanalysis通过售出率分析SellthroughanalysisMeasurestheamountsoldofeachoptionagainsttotalbuy按每款货品的销售量和进货总量分析Bestsellerswillhaveahighersellthroughthanaverage销售中高出平均售出率的产品就属于畅销品Measuresperformancetodatebutalsopredictswhichstyleswillsellout了解现在的情况,同时还要对以后畅销的款式进行预测Referencepoint参照点Salesanalysisbyoption/colour颜色种类都是销售分析中的因素Timing长度周期Weekly每周进行eofreview分析的成果Repeatsonbestsellers,reductions/cancellationsonworstsellers持续畅销物品的销售,对死货进行降价和清货Reviewofquantitiesonoptionstobedelivered决定即将到货的交货数量2021/10/108Copyright:JamesClarkandPrenticeDayKeymeasures-Sellthroughanalysis通过售出率分析Sellthroughcalculation售出率的计算方法(Sales/Buy)*100(销售量除以进货量)乘以100(200/400)*100=50%Thehigherthesellthroughpercentage,themorehasbeensold得到的百分比越大,说明卖出的越多。Thehigherthesellthroughrateattheendoftheseason,,需要打折清货的物品越少2021/10/109Copyright:JamesClarkandPrenticeDay2021/10/1010Copyright:JamesClarkandPrenticeDay