麦当劳swot分析.ppt

MoDonald's
McDonald's pany
Executive Summary
McDonald's restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, French fries, Fried chicken, soda, ice product, salad, fruit. McDonald's restaurants spread all over the world six continents in over countries. In many countries McDonald's represents of a kind of American way of life.
History
international expansion
petitor
Current & future profile
History
1954, Ray Kroc as the Agents of the franchise of McDonald, and he deal with the problem of transfer about franchise rights. And very soon Kroc already enable the McDonald to be a very pany. So the people already regarded him as one of the founders of McDonald.
In 1961, McDonald brother make over the pany to Kroc with the price of million dollars. In 1966 the pany turn over a billion dollars. Then Kroc enable Turner to manage pany and Turner decided: expand the chain! In the first two tears Turner turn over control pany he massively increase the human being resource of real estate and construction department. Purchasing amass real estate. At the same time, he makes a surprising goal; set up stores from 100 every year increase to 500 every year.
international expansion
The most famous McDonald's brand of McDonald’s has more than 32000 home fast-food restaurants, and it distribution in 121 countries. According to the taste of the local people to adjusted the McDonald's meal. In addition, McDonald'pany still control some the other restaurant brand, such as the Aroma of coffee (Aroma Cafe), Boston Market, Chipotle Mexican big cornbread fast food restaurant, Donates Pizza and Pert a Manger.
Industry
After the financial crisis, panies are experiencing a situation of fund shortage, how to get more profit has e the problem which the fast food industry must be facing with. Of course, the advantage of efficiency and convenience will be the important Opportunity to help the fast food i