工商导论.pptx

工商导论.pptx简·成公司
Jian ·pany
Chairman: General manager:
Manager:
Staff:
目录
CONTENTS
1
2
3
4
◎Setting up a business
◎Marketing: An Overview
◎Products and Pricing
◎Channels of Distribution
To
PART ONE
Setting Up pany
4
Boutique:
A store for female
Introduction
Target market:
18~24 years old ladies
Location:
Nanjing
Online shop
Physical Store
Purchase Channel: Changshu
5
Limited pany
conditions are low;
procedures are simple
easy to set up
the cost of running is low;
organization design is simple ;
Simper to run
Do not require the members to hold meetings, keep minutes, or make resolutions.
Connvenient
Advantages
(LLC enjoys limited liability and less tax burden)
6
Initial Capital
back
PART TWO
Marketing:
An Overview
style price ways
advertising personal selling providing after-sales service
questionnaire scan QR code extend by contacts
1
2
3
01 Marketing Research
8
02 Acquiring
03 Selling
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Transportation
online: airplane、truck、train
outline
storaging
ensure the sufficiency of products
discount price
inventory storage
risk taking
insurance
sign contract with supplier
standardization and grading
establish uniform specifications or categories
quality control
9
satisfaction
service
sincere
speed
10