盈利指标与市场比率.ppt

Profitability Ratios

Profitability Ratio

Profitability Ratio: Overall Efficiency and Performance
Profitability Ratio is used to measure the overall performance of a firm and its efficiency in managing assets, liabilities and equity.
What is the profitability ratio used to do ?
Profitability Ratio

Profitability
Margins
Returns
performance
efficiency

Profitability Ratio
1. Margin: Overall Performance
Margin
Gross Profit Margin
Operating Profit Margin
Net Profit Margin
Cash Flow Margin
收入与成本费用的关系
收入与经营活动现金流的关系
Profitability Ratio

Gross Profit Margin
Gross Profit Margin
The gross profit margin ,which shows the relationship between sales and the cost of products sold, measures the ability of pany both to control costs of inventories or manufacturing of products and to pass along price increases through sales to customers.
Profitability Ratio

Operating Profit Margin
Operating Profit Margin
The operating profit margin, a measure of overall operating efficiency, incorporates all of the expenses associated with ordinary business activities.
Profitability Ratio

Net Profit Margin
Net Profit Margin
profit margin measures profitability after consideration of all revenue and expense, including interest, taxes, and nonoperating items.
Profitability Ratio

Cash Flow Margin
Cash Flow Margin
The cash flow margin, which shows the relationship between cash generated from operations and sales, measures the ability of the firm to translate sales into cash.
Profitability Ratio

2. Returns: Overall Efficiency
Return On Total Assets
Return On Equity
Cash Return On Assets
Returns
Profitability Ratio

Return On Total Assets
Return On Total Assets
Return On Equity
Return On Equity
The two ratios measure the overall efficiency of the firm in managing its total investment in assets and in generating return to shareholders.
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