玩具设计 毕业论文.doc

毕业论文(设计)

题目:婴幼儿电子玩具设计
(英文): Electronic Toys Design for Infants
院别: 机电学院
专业: 工业设计
班级: 09工业设计
姓名: 姚良月
学号: 2009094543009
指导教师: 刘兴
日期: 2013年5月

婴幼儿电子玩具设计
摘要
高科技的儿童教育电子产品市场是一个极具发展潜力的市场。该市场发育尚不完全,缺乏领军产品,此时若能及时坚定地切入,用全新的、能引起消费者和媒体关注的产品理念,用较大的开拓市场力度,树立新产品的行业先锋的形象,就能成为逐步兴起的儿童电子教育产品市场的真正受益者。
信息时代网络技术异军突起。新一代高科技儿童电子教育产品,找到了互联网技术与公司行业目标(做最好的儿童电子教育产品集成供应商)的最佳契合点:这就是利用互联网技术在公司拥有自主知识产权的智能语音IC技术和科学的幼教理论体系基础上,创新儿童教育,使该系列产品成为网络化儿童教育的先锋,并且提供了中国亿万年轻父母为孩子教育投资的最优化方案,从而也使公司的卓越技术找到了产业与市场(产业化)的最佳结合点。随着中国及深圳半导体芯片技术的迅速发展,以此作为依托,企业必将在“低成本实现语音压缩合成IC、以及用低成本实现含有人工智能技术的语音识别IC”等领域里实现重大突破,从而为高科技儿童电子教育产品迅速形成系列化,奠定坚实的市场基础。
通常,新产品与新品牌在上市初期不一定被市场认同,这需要加大市场推广力度以规避风险。
但是,必须看到,就市场而言,该类产品将很快度过市场导入期,进入高速成长期,其较高的毛利水平除了吸引众多厂商参与,创造市场繁荣和孕育更激烈的竞争之外,也将吸引一些实力强大的经济实力创造出名牌产品和名牌企业,开拓一个品牌营销时代。
关键词:电子玩具;儿童;市场;新产品
electronic toys design for the infants and young children
Summary
Children education electronic products market is a very potential market. The market is not fully developed, lack of leading products, at this point if you can timely firmly, with new product idea, can lead to consumer and media attention, with the larger efforts to expand the market, establish new product industry pioneer of the image, can be gradually rise real benefits from the child electronic education product market.
The information work technology boom. Children a new generation of high-tech electronic education product, found the technology pany business objectives, do the best children education electronics integrated supplier) of the best point: this is the use of technologies with independent intellectual property rights in pany of children education theory system of the intelligent voice IC technology and science, based on the innovation education for children, this series of products has e work of children's education, and provides the optimization scheme of hundreds of millions of young parents to children education investment, thus make pany outstanding technology (industrialization) foun