市场营销毕业论文
摘要
随着我国旅游市场日益成熟,旅游交通条件的大力改善,国内旅游业高速、持续发展,并呈上升趋势,,并且效益良好,,,概念以及特点,,以及可以采纳的一些措施,希望对经济型酒店的经营管理能带来一定的帮助.
关键字:经济型酒店;网络营销;营销策略
Abstract
Under the big background of China’s rapid development in the tourism industry, the development of budget hotel fills with tremendous opportunities. Some famous brands of chain budget hotels at home and abroad explore their market in such regions as the Yangtze Delta one after another and have made great achievements, which has led to a new round of upsurge investment in budget hotels. In this process, working out the suitable marketing strategy is the key to ess, and Home Inn, has done quite outstanding. In this paper, the background, concept and features of budget hotels have been analyzed, the marketing situation of the budget hotels and the binations of the marketing strategy of the budget hotels has been summed up. The writer also tries to find which choice can be taken and which experience can be absorbed in the marketing strategy of budget hotels, hoping to be helpful in the management of the budget hotels.
Key words: budget hotel; Marketing;Marketing Strategy
目录
一、经济型酒店的内涵、发展概况……………………………………………………..1
(一)经济型酒店的概念……………………………………………………………..1
(二)经济型酒店的特征………………………………………………………………1
二、我国经济型酒店的SWOT分析……………………………………………………...2
(一)我国经济型酒店的优势…………………………………………………………2
1、成本优势……………………………………………………………………………………………2
2、价格优势……………………………………………………………………………………………2
3、客户关系管理的优势………………………………………………………………………………2
4、观念优势……………………………………………………………………………………………2
(二)我国经济型酒店的劣势…………………………………………………………2
1、管理专业化水平不高………………………………………………………………………………2
2、价格竞争混乱………………………………………………………………………………………2
3、认识混乱……………………………………………………………………………………………2
4、缺乏酒店品牌………………………………………………………………………………………2
(三)我国经济型酒店的机遇…………………………………………………………………3
1、国内市场带来的新机遇……………………………………………………………………………3
2、国际市场带来的新机遇……………………
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