西宁旅游气候舒适度与客流量变化相关性分析及启示.doc

西宁旅游气候舒适度与客流量变化相关性分析及启示.doc青海大学财经学院
毕业论文
题目:西宁市旅游气候舒适度与客流量变化相关性分析及启示
学生姓名:杨东波
指导教师:陈金林
专业年级:05级旅游管理本科班
所在学院和系:青海大学财经学院旅游管理系
完成日期:2009年6月3日
答辩日期:2009年6月9日
西宁旅游气候舒适度与客流量变化相关性分析及启示
摘要
利用统计数据和相关基础理论知识,分析出西宁市国内﹑境外旅游市场所呈现不同的特点、西宁市旅游需求的季节性。从旅游目的地的角度出发,指出气候因素是影响西宁市旅游需求呈现很强季节性的原因。以气候舒适度为指标对西宁市旅游气候进行评价,得出西宁市不同月份旅游的适宜性,解释国内﹑境外旅游需求差异的原因,定量分析西宁市旅游气候舒适度与客流量之间的相关关系。结果显示:西宁市的旅游气候舒适度与客流量之间的确存在一定弹性关系。综合上述分析结果,提出应对西宁旅游需求季节性的几点建议。
关键词:旅游需求,季节性,气候舒适度, 客流量
AN ANALYSIS OF TOURIST CLIMATE CONFORTABLE DEGREE AND VARIATION OF TOURIST TRAFFIC IN XINING AND ENLIGHTENMENT
ABSTRACT
The paper ,using statistical data and related knowledge of basic theory, analyses the seasonal characteristics of inbound tourism, domestic tourism demand in Xining city .From the perspective of a tourist destination, it points out that climate factors affect the tourism demand in Xining city to have a strong seasonal characteristic .As a indictor ,fortable degree is used to evaluate the climate of Xining out tourism suitability of Xining city in different months ,which can explain the reason of the difference between inbound tourism and domestic tourism .Based on these, this paper makes a quantitative analysis of tourist fortable degree and and passenger traffic between relationship. The results showe that: Xining City tourism climate between fort and a certain flexibility in the relationship does exist. The above results of the analysis put forward to deal with seasonal tourism demand in Xining city.

Key words: tourism demand, seasonal, fort degree, traffic

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