迷迪业务战略规划及产品战略设计修改PPT培训课件.ppt

The Art of the Elevator Speech
by
power2inspire
What is an Elevator Speech?
A concise, carefully planned and well rehearsed description about your anization that your mother would be able to understand in the time it would take to ride up an elevator.
What your Elevator Speech must include
HOOK
150-225 words
Passion
A request
The Six questions you must answer…..
6
6
6
6
What is your service or product?
Briefly describe what it is you are selling
DON’T go into detail
Who is your Audience?
Briefly tell who your anization will be providing their service to.
How large the audience is?
What’s their background?
What age?
e?
Any other specifics?
What is your “Change” model?
How do you expect to make change in your school munity?
Who is behind YOU?
“Bet on the jockey, not the horse”
Which means they want to know “who” not “what”
anizations achievements and background
Any “big wigs” with you?
What have they done?
Who is petition?
It’s always there.
anizations
What have they done?
Why your concept is better than theirs
What is your advantage?
Need to tell how you are different.
What is your edge that you bring to the table.