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标题:The Role of Service Operations Management in New Retail Venture Survival
作者:Pankaj Patel, Maria Guedes, John Pearce
期刊:Journal of Retailing,第93卷,第2期,241-251页
年份:2017
原文
The Role of Service Operations Management in New Retail Venture Survival
Pankaj Patel, Maria Guedes, John Pearce
Abstract
While the factors related to the survival of established retail firms are well researched, current understanding of drivers of new retail venture survival is limited. We assess the influence of retail operations characteristics on the survival of new retail ventures. Based on data from 15,901 Portuguese retail ventures that were founded between 2006 and 2010 and followed until 2014, the new retail ventures with faster inventory turnover or higher staff expenses per employee had a higher likelihood of survival while higher investment in intangible assets had a negative but negligible effect on survival. The implications of these findings for entrepreneurs of new retailing ventures are discussed.
Keywords: Retail operations, New retail ventures, Liability of newness, Survival analysis
Introduction
There is a limited understanding of the determinants of new retail venture survival during the particularly vulnerable early stages of their life
cycle. While industry, location, economic conditions, and internal resources are influential in venture survival, characteristics of early stage, retail operations could be primary determinants of new retail venture survival. Guided by a service operations management (SOM) framework, we contribute to an understanding of the drivers of survival of new retail ventures.
Why is understanding the determinants of new retail venture survival important? First, new retail ventures constitute a significant proportion of new enterprises and are major contributors to economic growth and job creation. In the US, the economic growth in the retail business sector occurs primarily as resul