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标题:The Research of the Growth of New Retail Formats
作者:Piyush Kumar Sinha, Sanjay Kumar Ka
期刊:Research and Publications
年份:2017
原文 The Research of the Growth of New Retail Formats
Piyush Kumar Sinha, Sanjay Kumar Kar
Abstract
The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats -hypermarkets and supermarkets are growing very fast. Apart from the brick -mortar formats, brick -click and click-click formats are also increasingly visible on the Indian retail landscape. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to eed in this country.
Keywords: New Retail, Formats, Development Strategy Introduction
Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, KK Modi , Aditya Birla
group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $ billion to e the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication