毕业论文--比亚迪汽车发展问题研究.doc

山西农业大学信息学院
毕业论文

比亚迪汽车发展问题研究

学院
信息学院
专业
国际经济与贸易
班级
国贸信093班
姓名
白岩鑫
学号
2009153826
指导教师
张源媛
职称
讲师
二〇一三年六月
比亚迪汽车发展问题研究
摘要:在中国汽车产业发展迅速的形势下,如何发展国内自主品牌汽车,形成在国内乃至国际汽车市场都有影响力的跨国汽车企业,是中国汽车产业发展的首要任务。然而汽车产业作为我国国民经济的重要支柱性产业之一,其发展水平在一定程度上代表了国家的工业化程度。自加入WTO以来,我国的汽车产业得到了迅速的发展,众多自主汽车品牌纷纷出现,但是我国汽车产业的发展水平仍然和国外发达汽车工业国存在很大差距。而比亚迪从2003年进入汽车行业,2008年获得“股神”巴菲特的投资,至今比亚迪汽车的年销量已突破50万,同时比亚迪汽车在新能源、环保汽车领域也处于国内领先地位。但是其在发展中还存在自身品牌、销售市场等问题,为此本文提出拓展销售、科技创新、培养人才等对策建议。
关键词:比亚迪发展问题发展对策
Study on theproblem of BYD Auto Development
Abstract: the rapid development of the situation in China automobile industry, how to develop the domestic independent brand automobile, formed with all the influence in the domestic and international automobile market transnational panies, is the primary task of the development of Chinese automobile industry. However, the automobile industry as one of the important pillar industries of our national economy, its level of development to a certain extent, on behalf of the industrialized countries. Since joining the WTO, China's auto industry has been rapid development, many independent brands have emerged, but the development level of China's automobile industry and foreign auto industry of developed country still has a big gap. And BYD entered the automobile industry from 2003, 2008 was the "Warren" Buffett investment, has annual sales of BYD Auto has exceeded 500000, BYD automobile at the same time also in the automotive field of new energy, environmental protection and the domestic leading position. This paper will focus on the development of sales, BYD environment, human and other aspects of analysis, in order plete the research on the development of BYD auto.

Keywords: BYD development issues Countermeasures
目录
引言 1
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比亚迪生产现状 2
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“低价跑量”的营销渠道 5
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