The Study of China Retail Business Development Strategy
Material Source: International Journal of Marketing StudiesAuthor: jingsun1. Foreign capital Retail business's trend of development and characteristic
1.1 The management strategy: The foreign capital Retail business constructs the trade integration management system in the industry, implements the global trade strategy.
These enterprises have the numerous panies and stores in overseas, forms integrated and so on trade, sale,and information world works. In worldwide scale, the various panies and branches under panies mand implements the unification supply, the unification allocation, the unification sale, the unification settles accounts. Facing the world market, they consider the whole world business strategy, thus causes the enterprise to obtain the greatest e.
1.2 The investment seize: the expansion order, proceeds in an orderly way, invests from the dispersion to the formalization investment management.
The centralism investment and the large-scale management is the foreign capital retail business’s investment strategy in order to seize the international market. Demonstrated according to the material that the transnational retail business such as Wal-Mart, Carrefour, and Metro and so on direct investment in Beijing, Shanghai, and Shenzhen and so on, the highest investment cost reaches as high as more than 300,000,000 US dollars, the investment scale is bigger than mercial facilities in China.
1.3 The management position strategy: Every essful foreign capital Retail business in China, majority chooses the global most growing main force retail sales business strategy, grabbing the most growth prospect market domain.
They has adopted direct spanning traditional food supermarket and the standard food supermarket pattern in the supermarket management position, direct set up large-scale synthesis supermarket and warehousing type supermarket.
1.4 The technical strategy: Th