房地产企业多元化经营绩效实证分析——以房地产上市公司为例.docx

Real estate enterprise multiplication management
achievements empirical study
一 take the real estate to be listed as the example
Specialty: Management Science and Engeering
Name: Wang Bing
Instructor: Prof. Liu Xiaojun
ABSTRACT
Diversification is an effective way to divide the risks of business and avoid petitions,but also a certain choice with the enterprise's development, When begin to opef'dte it and how to perfòrm it are always the focus of the the。可and the business research. As the real estate market's downtum and an petitive market si阳ation,the real estate business's operating environment and functions have changed a lot,in order to avoid the risks,and expand the sources of
earnings,some real estate enterprises have a)so began to attempt the diversifìcation. ShouChuang start the 532 plan which related the diversification ,GuangDa paid more energies on the transportation ,BiGuiYuan begin to take on the entertainment and
so on...... Which all bring a lot changes and the signi负cant impact to the real estate industry and many real estate enterprises have aJso began to take the multi - s位ategy planning.
ln the view of the depth adjustment of the real estate industry,the current situation
of 0町 real estate enterprises' diversification and what has brought to the real estate enterprises by the diversification ,whether China's reaJ estate business is suitable for diversification or not,how to operate the diversification effectively and so on,Some
problems like that have aroused the ∞ncern of the author. This paper first introduces the
basic the。可of the diversification and the evaluation on the performance of the enterprise; a wide range of positive and negative effects which it brings; then analysis the thread of Chinese real estate 's real estate business cbaracteristics;
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finally discussed the advantages and disadvantages of the diversification ,and take some empirical research on the relationship between the estate ente甲rises'