房地产企业动态联盟模式的构建及其风险控制分析.docx

中文摘要
当前,中国房地产市场已经进入了经营规模化、所有制形式多元化的竞争时代。经营规模的增长和市场中大项目的需求对企业的资金、管理、经营方式等各方面提出了更高的要求。企业间的动态联盟是在企业自身无法独立完成或难以完成项目以满足某个市场机遇需求时,采取与其它企业合作、优势互补、资源共享最终获得共同利益的一种战略合作关系。这种先进的经营思想将为我国房地产企业的健康发展提供新的借鉴思路。房地产企业组建动态联盟能有效的实现企业间的合作,获得最大收益。
本文首先回顾了动态联盟的理论基础,分析了动态联盟的特点,即具有柔性化、敏捷化、虚拟化和合作竞争共存的特点,在此基础上提出房地产企业组建动态联盟的重要意义。
组建动态联盟是一个涉及多种因素的复杂过程,本文将采用模块细分的设计方法,以过程资源的整合为主线进行房地产企业动态联盟模式的构建。
建立在多家企业合作、资源共享基础上的动态联盟的运作具有很大的风险性。如何识别并合理控制风险对于动态联盟的成功运行具有重要意义。本文将研究房地产企业组建动态联盟的风险控制问题。首先介绍风险的基本概念,其次探
讨如何识别房地产企业动态联盟中的风险问题,最后建立风险优化模型。本文将以T房地产信托集团公司经营过程中的实际案例来实证性地说明动
态联盟的优越性。首先对T房信集团公司的企业现状和经营实际进行描述和分析,再提出具体的对策建议,以期获得可操作的实践指导意义。
关键词:动态联盟;企业组织;房地产企业;风险控制
Abstract
Chinese real estate marketing has entered into petition era of large。scale and various properties after the entry in new proliferation of management scope and the demand of large subject in market put forward more request to these aspectS pany,includes money,management,mode dynamic alliance 锄0ng panies was a kind of strategic cooperation relation that p锄y
will cooperated with others to share mutual advantages and resources when it c锄0t
fulfill the subject or finish it solely to meet some opportunity of market in order to obtain the t、^, modem managing idea will supply new approach for Chinese real panies to develop alliance can realize good cooperate among real panies and gain most e.
This paper reviewed the basic theory of dynamic alliance firstly,then analyzed
the characteristics of dynamic alliance such as flexibility,agility,dummy and coexistence of cooperate this base,this paper brought forward
important meaning that real panies construct dynamic alliance-
As constructing dynamic alliance is a plex process that involved many
paper will use the means of module design to construct real estate时·It will take into account how to integrate process resource·
Basing on the cooperation among many enterprises and sharing of mutual resources,the management of dynamic