起团网的设计与实现毕业论文.doc

大连理工大学城市学院
本科生毕业设计(论文)
学院: 管理学院
专业: 信息管理与信息系统
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大连理工大学城市学院本科生毕业设计(论文)

起团网的设计与实现

摘要
团购 B2T,本来是“团体采购”的定义,而今,网络成为一种新的消费方式所谓网络团购,就是互不认识的消费者,借助互联网的“网聚人的力量”来聚集资金,加大与商家的谈判能力,以求得最优的价格。但目前更多的需求是用户需求,传统现有的团购网站不具备我想要商品团购的信息,更多是类似广告宣传的商品信息的整合与发布。
如今,网络团购行业在我国虽然发展迅速,但营销模式却基本照搬国外,随之带来的如信用、盈利、安全及网络团购平台的日趋同质化现象越来越明显。现存的相关文献主要集中在对网络团购模式的研究和存在问题的研究,其原因是国内网络团购的发展历史较短,限制了国内学者对Groupon式团购网站的理论研究,对网络团购行业的营销策略的研究更是凤毛麟角。这种局面下很有必要对我国网络团购市场中的营销策略进行研究和探讨。
本毕业设计通过分级团购(就是网民和商家都可以从自己的需求出发,发起团购或团批,根据不同团购级别量体裁衣,设立各级团购或团批价格,等待卖家或买家前来参与团购,从而为广大网民提供了与商家“砍价”的话语权,也为卖家通过做分级团批扩大销售额提供了一种崭新选择,是网上团购商业模式的一个重大创新。我们形象的把网民联合团购称之为“团结起来,力量大”)和注重用户需求的理念开发设计以用户为主体选择发起团购信息,商家参与竞标最终进行团购的模式设计起团网。

关键词:起团网;团购新模式;商家参与竞标;用户发起团购;分级团购
Abstract
Team buy B2T, originally "group purchase" is defined, and now, work has e a new consumption patterns work buy, that consumers do not know each other, with the help of the , "Fabric of people power" to gather funds to increase and the ability of businesses to negotiate to obtain the best price. But there is more demand user needs, traditional buy site does not have an existing product I want to buy the information, more integration and release a similar product advertising information.
Today, the online group-buying industry in China has been developing fast, but the marketing model is basically copied abroad, the attendant phenomena such as the increasing homogenization of credit, profitability, security work platforms to buy more and more obvious. Existing literature focused on studies and research on the buy work problems, the reason is the short history of the development of the work buy, limiting the theoretical study of domestic scholars Groupon-style group buying site, buy the industry work marketing Research strategies are even scarcer. In this situation it is necessary to buy the market on work marketing strategy for research and discussion.
The passing grade graduation buy (that users and businesses can from their own needs, initi