台湾淡江大学企业战略管理教程.doc

台湾淡江大学企业战略管理教程
International Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Opportunities and es of International Strategy Opportunities and es of International Strategy: Continued International Strategy Life Cycle Motivations for International Expansion Increase Market Share domestic market may lack the size to support efficient scale manufacturing facilities Return on Investment large investment projects may require global markets to justify the capital outlays weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators Motivations for International Expansion Economies of Scale or Learning expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution can spread costs over a larger sales’ base increase profit per unit Location Advantages low cost markets may aid in petitive advantage may achieve better access to: International Business-Level Strategy: Determinants of National Advantage International Business-Level Strategy: Determinants of National Advantage Factors of production: the inputs necessary pete in any industry labor land natural resources capital infrastructure basic factors include natural and labor resources advanced factors include munication systems and educated workforce International Business-Level Strategy: Deter