pentawards包装设计大赛获奖作品分析.docx

pentawards包装设计大赛获奖作品分析20072014摘 要
PENTAWARDS 是一个专注于包装设计的国际竞赛机构。该大赛从创新、品牌影响力和制作工艺的品质等方面,通过来自国际性的评审团,挑选出优胜者。PENTAWARDS 联合大众媒体, 使包装设计领域的专家和设计师以及大众消费者了解其大赛的宗旨、包装的品质及创意的重要性,并展开深入的探讨,从而推动包装设计行业的更好发展。
论文的研究对象以 PENTAWARDS 大赛本身和获奖作品为主要内容,采用罗列、分析、归纳等研究方式对这些获奖作品进行梳理和研究。总结出四个主要的特征,并对其进行陈述。如主要分析 PENTAWARDS 成立的背景,阐述 PENTAWARDS 的定位和理念,并对同类设计竞赛进行比较,分析其成功的原因;对 PENTAWARDS 获奖作品的特征进行归纳和分析,归纳当今包装设计界的主要潮流和风格,探讨这些潮流形成的原因;对 PENTAWARDS 获奖作品所呈现的趋势进行分析,了解其在图形、材料、形态及语义上的发展方向;最后阐述 PENTAWARDS 所带来的社会影响,并做出结论。
【关键词】 PENTAWARDS 包装设计
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Abstract
PENTAWARDS is an petition agency focused on packaging design. The contest from the quality of innovation, brand influence and production process, through international jury, pick winners. bined with mass media, packaging design in the field of experts and designers and consumers the purpose of the contest, to understand the importance of the quality and creativity of the packaging, and in-depth study, so as to promote better development of the packaging design industry.
The research object of this thesis is the main content of PENTAWARDS contest itself and the winning entries, and it is sorted out and studied by using the research methods such as list, analysis and induction.. Summarize four main features and make a statement of it. Such as the main analysis PENTAWARDS established background, describes the orientation and concept of PENTAWARDS, and of similar petition pared, analysis of the reasons for its ess; induction and analysis of a PENTAWARDS award-winning feature, inductive current packaging design the main trend and style, explore the reasons for the formation of these trends; present to PENTAWARDS prize winning works trend analysis, understand the development direction in graphics, materials, shape and semantic; finally explained the PENTAWARDS brought about by the social impact, and make a conclusion.
【KEYWORDS】 PENTAWARDS Package Design
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