论现代技术条件下中国传统出版业的发展-传播学专业毕业论文.docx

苏州大学
硕士学位论文
论现代技术条件下中国传统出版业的发展
姓名:冯敏
申请学位级别:硕士
专业:传播学
指导教师:吴培华
201105
论现代技术条件下中国传统出版业的发展 中文提要
中文提要
长久以来,传统出版在人们的生活中一直扮演着传播文化知识的重要角色, 而如今,随着现代技术的发展,迅速崛起的数字出版改变了传统出版业的生产、发行等各个环节,新的出版主体、新的市场、新的营销模式相继产生,数字出版逐渐显现出替代传统出版地位的趋势。在这场数字化大潮中,传统纸质图书遇到了越来越多的压力和挑战。在线阅读、电子书、手机阅读等新型阅读方式也正在深刻影响着人们的阅读****惯,2009年数字出版整体产值超过传统出版。传统出版必须走数字化道路,已经成为业界的共识。但传统出版在转变出版理念、开辟新的图书市场和完善数字营销手段等方面面临重重困难,如何克服自身存在的不足, 抓住机遇实现新的发展,已成为摆在传统出版人面前的共同难题。
因此,本篇论文试图通过较为全面地分析传统出版和数字出版的发展现状, 数字出版的特点以及其对传统出版造成的诸多影响等,从而探究出传统出版应对数字化挑战的对策,以促进传统出版的可持续发展。
关键字:传统出版数字化数字出版影响对策
作 者:冯敏指导老师:吴培华
英文提要 论现代技术条件下中国传统出版业的发展
Under the conditions of modern technology,the discussion of the development of traditional publishing in China
Abstract
For a long time,traditional publishing has played all important role of spreading culture and knowledge in our now,with the continuous development of modem technology,digital publishing,which is quietly rising,has changed the production,issue and SO on in traditional ,new publisher,new market and new payoff
mode appeared one by publishing is replacing the status of the traditional
publishing step by the stream of digital publishing,traditional paper books have to face more and more pressure and —line reading,e-book,mobile publishing and other new reading way are also influencing people’S reading habit profit Of digital publishing in 2009 has already exceeded it of traditional 。S no doubt that traditional publishing must accept the digital transition. However,traditional publishing encounters lots of difficulties such as changing old
publishing idea,pioneering new market and perfecting the digital sell is a collective problem for traditional publishers that how to e the disadvantages of itself and catch the new developing opportunity.
Therefore,this paper attempts to give a description of the status of traditional publishing and digital publishing,analyze the effect which digital pub