商务项目设计样文.doc

江西城市职业学院
毕业项目设计


专业商务英语
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Title: Beesee Shop Project
Proposal for Beesee Shop Ningbo Expansion
Submitted to :
Mr. Mike Zhang
Director
Head Office
Beesee pany
Prepared by:
Wang Mai
Tel: 87445611
Fax: 85602243
Email: wou@
Date: July 1, 2002
Contents
Executive Summary…………………………………………………………………………..1
Proposal……………………………………………………………………………………….2
Attachments:
Current business analysis……………………………………………………………..8
Customer profiles……………………………………………………………………..10
Focus group report……………………………………………………………………12
SWOT analysis……………………………………………………………………….14
Action plan and activity chart…………………………………………………………16
Costing analysis………………………………………………………………………..19
Risk analysis and management plan……………………………………………………21
Logical project framework…………………………………………………………….23
Executive Summary
Beesee Shop Ningbo plans to close the present shop in the Drum Tower Business Center on August 17 and open the new one in the TianYi Square on August 18 in 2002. The main reason to expand the present shop is that the shop is too small to meet the customers’ demands. Furthermore, the present site of the shop is not the most ideal place to sell the ladies’ clothes in Ningbo.
The new shop will be situated in the new largest shopping mall--TianYi Square. It is on the first floor of the shopping mall and occupies an area of 50 square meters.
The project will bring increases in revenue and profit by around 300% in the first year and will do more in the years e.
The new shop needs the finance of RMB291, 200 for the investment of the whole project in the first year to rent the house, decorate the new shop, purchase the new equipment and furniture, stock the new clothes and offer new services. It needs RMB240, 400 a year from the second year.
The new shop will surely meet the customers’ needs, increase the turnover and profit, and improve the financial statements.
Proposal
Beesee Shop Ningbo is a privately owned clothing shop. I