汽车营销类毕业论文——汽车销售行业的发展现状及影响因素分析.doc

成都汽车销售行业的发展现状及影响因素分析
——基于成都4S店及消费者的实证调研
摘要
汽车是人们日常生活中必不可少的交通工具,私家车更是随着大家收入的不断提高越来越多,对于日益增长的私家车需求市场,大量的汽车4S店如雨后春笋般出现。而本文旨在通过对成都4S店的走访调查分析以及对于消费者进行问卷调查研究,从销售群体和消费群体两个汽车销售参与者入手,从中得到成都汽车市场目前的发展状况和影响未来汽车市场不断发展的影响因素。
关键词:成都汽车销售汽车4S店消费者家用型汽车
Abstract
As a car has became the indispensable part of a family. more families choose to buy a car with the going up of the ing level of a family . Private cars are sold well ,pushing the increasing of the needing of private auto market ,then many 4S shops were set up as like mashrooms after rain under this good situation
And this article is in purpose of synthesizing the survey conduct about 4S shops of cars in Chengdu and the questionnaire survey of car consumers in Chengdu by taking 2 ways which contain the buyer and the seller of cars in Chengdu into consideration to reach the point of the development of the car market in Chengdu and its current situations and the factors which influence the auto market in views of the above facts.

目录
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环境因素………………………………………………………………14
其他因素………………………………………………………………15
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、合理规划网点布局,开创多样化的营销模式………………………16
、提升管理理念,加强经营管理………………………………………16
、打造自身服务品牌,树立企业新形象…………………………………17
、转变4S店重卖轻修思想,树立长远发展观念………………………17
、加快行业整合,走联盟化集团化之路………………………………18
、充分发挥政府调控作用,促进汽车4S企业发展……………………19
附录………………………………………………………………………………15
调查问卷原卷……………………………………………………………15
数据资料…………………………………………………………………17
参考文献…………………………………………………………………25
团队资料…………………………………………………