参考资料-成年人保健品市场开发研究.ppt

Health Care Products & Over-the-Counter Drugs
MARKET POTENTIAL STUDY
Desk Research & Qualitative Research
- REPORT -
Client: Pharmagenesis Inc.
Supplier: United Research China
May 2001
Content
Research background
Research objective
Research methodology
Management summary
Detailed findings of the qualitative research
Detailed findings of the desk research
Appendix
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Research Background
Pharmagenesis Inc, privately held and headquartered in California and Beijing is bridging the traditional medical practices of Asia with advances in modern pharmaceuticals.
In Asia and in the United States, pany is all along engaged in the R&D of botanical products, and popularizes its products in global market. It is applying Western technology to discover modern pharmaceuticals from more than 4,000 years of experience in traditional Chinese medicine (TCM).
Currently, the medicines and health supplements abstracted from TCM with high-tech equipment has already manufactured and been prepared to enter Chinese market and global market. Since numerous health supplements, called health care product categories locally, have been launched in China, Client needs to understand the overall circumstance of the current market (including OTC market and health supplements/health care products).
United Research China missioned to handle the research project. This report contains the key findings of Health Care Product & OTC Drug Market Potential Study with our conclusions and mendations.
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Research Objective (1)
Based on the client’s need, the key research objectives are to evaluate the market potential of health care products and to identify the category most viable for the clients development in China. The detailed objectives are as follows:
The estimation of the market size (OTC & HCP) in China and that in Southeast Asia
The movement of the two markets in the past 3 years as well as the future development trend.
The definition of health supplements/health care product perceived b