高端奢华定制游开拓国内市场.doc

高端奢华定制游开拓国内市场
Waking up inside an enormous tent in the Sahara Desert in o, you are unlikely to miss any of the luxuries e with a top-end hotel suite. Private bodyguards patrol the area with guns to ensure that you aren't attacked by wild animals. This reflects a new trend in luxury travel.
Chinese people with deep pockets are increasingly enjoying such kinds of trips around the world, with many preferring to visit places that are less frequented by others.
Popular destinations include the Arctic and Antarctic poles, that could cost between 120,000 and 250,000 yuan ($20,000-40,100) per person, and Tanzania and Kenya in East Africa where wild animals are in abundance.
"Those who prefer luxury tours are very rich and tired of ordinary destinations. They like the Sahara Desert tours," says Cao Xia, a senior tour adviser to Abercrombie & Kent China, an arm of a Western global high-end luxury tour operator. She recently panied a group of Chinese tourists to o.
According to Cao, such tours aren't just about extravagant modation and food. People get to know about local cultures and lifestyles in a way that feels more authentic.
Yang Mengyue, a publicity manager for the Chinese marketing consultancy , says high-end customers demand "self-fulfillment", be it through leisurely trips or vigorous adventure travel. is a high-end brand of , a major travel website in China.
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