中国跨国企业公共外交研究--以华为对非公共外交为例.docx

Abstract
At present, the multinational enterprises is not only the support and driving force of national economic development, but also the focus of prehensive national strength and petitiveness. Nowadays, in the international political and economic research, the importance of transnational corporations is beyond doubt. As the new liberalism supposes: "in recognition of the importance of the role of the state, we should pay more attention to other roles, such as the transnational corporations in international relations".
With the development of internationalization and globalization of the world economy, inter-dependence among nations is strengthened day by day, and cooperation on major international issues are ing increasingly frequent. The interactions between countries toward the development in the direction of diversification. Public diplomacy in the diplomatic occupies is ing a gathering important role. A global market business objective is trans-national enterprises’ form, panies because of its multiple role in international relations has an important potential for public diplomacy. On the one hand, the enterprise's own operational activities and public diplomacy has a conjunction, the image of the enterprise and the country has a close relationship. A good national image can provide a more favorable environment for the expansion and development of enterprise. The effective use of cost control and resource can avoid public diplomacy a high investment and low effect, making the input and output of the public diplomacy is more reasonable. So enterprises are to set up a good image in the performing corporate responsibility and dissemination of their home culture and the implementation of public diplomacy, for the enterprises and the country is a win-win. On the other hand, it is not easy to be seen as the output of the ideology of the government in the implementation of public diplomacy, which makes it easier to be accepted by the public diplomacy. And the ente