职1-1 课件.ppt

Unit 1
职业综合英语 1
ENGLISH FOR CAREERS
Unit anization
新职业英语
Contents
Listening & Speaking
4
Warming-up
1
Reading A
2
Reading B
3
Language Lab
7
Language Lab
7
Writing
5
Mini-project
6
Warm-1
Task 1 Look at the following logos and give the names of the countries in which panies are headquartered.
Germany
___________
____________
Japan
USA
panies
___________
___________
Germany
USA
France
___________
___________
Republic
of Korea
P. R. China
Finland
Supermarket
Companies
Mobile Phone
Companies
Warm-2
Task 2 List at least panies for each type of the following products.
TCL, Sony, Panasonic, Philips…
Lenovo, Apple, IBM, Sony…
Li-Ning, Adidas, Nike, Reebok…
logo
What is a logo?
A logo is a graphical element that, together with its logo type, forms a trademark mercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of pany’mercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.
Company introduction
Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.
Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.
Ford pany is an American multinational corporation and one of the world’s largest automakers.
Company introduction
Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.
Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.
Carrefour SA is a French int