招商银行网上银行案例分析.ppt

电子商务案例分析
Case Analysis of merce
PPT
组员:陈飞宇、张露、陈立
——招商银行网上银行
China Merchants Bank Online Banking
基本情况
base situation
网上银行
online banking
传统对比
traditional contrastion
问题建议
problems and suggestions
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2
3
4
Contents Page
目录页
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Transition Page
过渡页
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网上银行
online banking
传统对比
traditional contrastion
问题建议
problems and suggestions
1
2
3
4
基本情况
base situation
基本情况
招商银行概况The survey of China Merchants Bank
招商银行成立于1987年4月8日,是中国第一家完全由企业法人持股的股份制商业银行,总行设在深圳。由香港招商局集团有限公司创办,%的持股比例任最大股东。自成立以来,招商银行先后进行了四次增资扩股,并于2002年3月在上海证券交易所上市;2006年,在中国香港联合交易所上市。
China Merchants Bank was established in April 8, 1987, is the first Chinese joint-mercial bank entirely by the enterprise legal person shares, Headquarters in Shenzhen. Founded by the Hongkong China Merchants Group Limited, and with the % largest shareholder shareholding ratio. Since its establishment, China Merchants Bank has conducted four share capital, and is listed on the Shanghai stock exchange in 2002 March; in 2006, listed on the China Hongkong stock exchange .
截止2009年6月30日,招行在中国内地的60个城市设有47家分行及648家支行,由于在中国的商业银行中率先调整业务结构,招行逐渐形成了低资本消耗、低风险、高效益的业务发展模式。
Until June 30, 2009, China Merchants Bank Chinese has mainland 47 branches and 648 sub branches in 60 cities, the first adjustment of the business structure mercial banks in China, China Merchants Bank has gradually formed the low capital consumption, low risk, high profit business model.
base situation
traditional
contrastion
Problems and suggestions
online banking
基本情况
招商银行网点分布China Merchants work distribution
60个城市
60 cities
1622自助银行 1622
self-service bank
1500多台离行式自助设备 1500 off line self-service devices
机构网点700余家
more than 700 branches
work distribution
base situation
traditional
contrastion
problems and suggestions
online banking
基本情况
产品服务 Products and Services
work
金葵花理财 gold sunflower fiscal
信用卡
credit card
点金公司金融 pany financial
生意贷
business loan
周转易
一卡通
all-in-one card
i理财
i finance
财富立方
fortune cu