《dior lady art a journey of discovery》PPT课件.pptx

Dior Lady Art :
A Journey of Discovery
AR / LBS /
EAD/EPR/ E-Marketing / Offline sales
2016-10-27
Catalogue
Objective & Strategy
Campaign Solution
Campaign Inspiration
Campaign Flow: Demo
Project procedures
Promotion channel and schedule
KPI
other:500 locations list
Objective & Strategy
OBJECTIVE
Launch the New Lady Dior Campaign in China essfully
Attract new and young target in a creative way
Boost new lady Dior offline sale
STRATEGY
Be the first brand using AR( Augmented Reality / LBS(Location Based Service) in bining online campaign and offline sale
Customized a native EAD campaign for Dior
SOLUTION
Innovative Integrated Digital Solution
Cover 500 fashion landmark locations in BeiJing, ShangHai and bining EAD/ EPR / E-Marketing/ Offline sale
Both IOS and Android system can be used
LAUNCHING PERIOD
Warm up: -7TH
Launching: Dec. 8th-13th
Campaign Solution
1. Campaign Flow Demo
2. NPC locations
3. Media Resources
Campaign Flow :Demo
1st step:
Open Baidu Map
Demo
Entrance #3
Discover Nearby Bar
Remark: within 1 kilometers of NPC
寻找身边的迪奥
3 Entrances to drive the traffic
Demo:Total 3 Entrances to drive the traffic to campaign site
ART LADY DIOR
Plaza 66
寻找身边的迪奥
2nd step:click AD to enter the campaign site
Entrance #1
Opening Page
Entrance #2
Hot keywords
Entrance #3
Discover Nearby Bar