会展旅游与会展业市场营销拓展.doc

会展旅游与会展业市场营销拓展




中国地质大学江城学院

毕业论文

会展旅游与会展业市场营销拓展

MICE tourism and exhibition industry marketing expansion






姓名:
学院: 商学院专业: 旅游管理班级: 学号: 3500040127
指导教师:



年 4 月
目录
摘要 1
引言 2
1 研究背景 3
2 会展业 4
4
4
4
4
4
3 会展业与旅游业 7
7
7
7
7
8
4 会展旅游 10
10
10
10
。 10
11
11
11
。 12
12
5 会展的营销策略 13
13
13
13
14
14
6 会展旅游发展实例??以广州为例 15
15
15
15
15
16
16
16
结语 17
致谢 17
参考文献: 18
会展旅游与会展业市场营销拓展
摘要
改革开放以后,我国经济得到了较快发展,人民的生活水平也有很大改善,旅游已经成为我国人民休闲、度假的良好方式。人类社会文明进步越快,对彼此的物质、文化交流需求也越高,会展在人类生活中的地位也越重要。本文通过了解国内外会展现状,阐述会展业与旅游业的内在联系,通过实例证明会展旅游将成为新的经济增长点。随后,提出了合适的会展营销策略。
关键词:会展业; 旅游业; 会展旅游; 会展商; 会展营销策略
MICE tourism and exhibition industry marketing expansion
Abstract
After the reform and opening up, China's economy has been relatively rapid development, people's living standards have greatly improved, tourism has e the leisure of our people, a good way to vacation. The sooner the civilization and progress of human society, of each other's material and cultural exchanges, the higher the demand, the exhibition in the status of human life and the more important. By understanding the status quo at home and abroad exhibition, conven-
tion and exhibition industry and tourism on the internal relations, through examples prove that MICE Tourism will e new points of economic growth. Subsequently, the proposed Conve-
ntion and Exhibition appropriate marketing strategies.
Key word:Exhibition; Tourism; MICE Tourism; Exhibitors Will
Exhibition Marke