文化艺术管理学-运营管理PPT课件.ppt

第六章运营管理
节一概述
Marketing
Generates demand gets customers
Operations
creates product or service
Finance/Accounting
Obtains funds
anizational performance
Operation one of the three major functions of anization
Operations is the production activities that go on in anization, regardless of whether the end product is a good or a service
What is Operations?
Operations management is the management of systems or processes that creates value in the form of goods and services by transforming inputs into desired outputs
What Is Operations Management (OM)?
典型运营系统的“投入-转换-产出”之间的关系
Improving Productivity at Starbucks
A team of 10 analysts continually look for ways to save time. Some improvements:
Stop requiring signatures on credit card purchases under $25
Saved 8 seconds per transaction
Change the size of the ice scoop spoon
Saved 14 seconds per drink
New espresso pot machines
Saved 12 seconds per shot
Goods Contain Services / Services Contain Goods
0
25
50
75
100
25
50
75
100
Automobile assembly, steel making
Computer
Home remodeling, retail sales
Fast-food Meal
Restaurant Meal
Auto Repair
Hospital Care
Advertising Agency
Investment Management
Consulting Service
Surgery, Teaching,Counseling
Percent of Product that is a Good
Percent of Product that is a Service
不同国家服务在GDP中的比重
Source: The World Factbook 2000, Central Intelligence Agency, Washington, DC.