管理商学院和经营企业没有什么不同（Not what different business and business management school）.doc

管理商学院和经营企业没有什么不同（Not what different business and business management school）.doc管理商学院和经营企业没有什么不同(Not what different business and business management school)
In 1996, a hundred years of history in the Shanghai Jiao Tong University on Aetna International Group funded $10 million to build the Aetna School of management (hereinafter referred to as the "World University"). Today, the world university has e the leading brand of the business school. The current Dean Professor Wang Fanghua is a well-known marketing experts, is the main founder of the brand 's university. In accepting the wealth (Chinese Edition) reporter Li Quanwei, Wang Fanghua called for China should have more occupation Dean, School of business management like pany.
Wealth (Chinese Edition) Q: Yale Jiaotong University and other domestic business pared to what is the difference?
Answer: the unique world first is Jiaotong University, first put forward to the brand of the road. We are aware of its brand management education needs, Jiaotong University to extend their brands can not always rely on the prestigious title of Shanghai Jiaotong university. Business management education will e increasingly petition, who can keep ahead, the key depends on the brand. So put forward its Jiaotong University Brand Management and brand on innovative ideas, teaching quality and students' social identity, height height of support etc..
I am a professor of marketing, so as the Dean, I used the marketing idea t