房地产全程策划方案的撰写((Writing of whole estate planning scheme).doc房地产全程策划方案的撰写((Writing of whole estate planning scheme)
The writing of the whole estate planning scheme (Part one)
[editor's note]
Now, China's real estate industry has changed from the seller's market to the buyer's market,
Combined with the real estate market planning camp
Marketing theory and practice methods of operation are proposed
"
Real estate, whole planning, marketing plan
"
Import from the initial stage of the project site
Planning marketing scientific methods, combined with the real estate industry operational processes, and gradually implemented.
Core content
One
Project investment planning and marketing;
Two
Project planning, design, planning and marketing;
Three
Project quality, duration, planning, marketing;
Four
Project image planning and marketing;
Five
Project marketing planning;
Six
Project consultant, sales, agency planning and marketing;
Seven
Project service planning and marketing;
Eight
Project two times planning marketing;
Chapter 1
Project investment, planning and marketing
Project investment, planning, marketing is the most critical aspect of the whole case,
Reflects the developer's choice of the development process,
This pass
Process is to test and measure the developer's real estate operation ability important link,
This process works well,
That means the project is essful
Half of the effort in this process, the future development and operation can be twice the result with half the effort.
Project investment planning and marketing can be used for pricing simulation and input-output analysis of the project,
And strategies for avoiding development risks
Tips for professional advice on project development rhythm.
One
Analysis of the surrounding environment of project land
One
Investigation of nature of land
.
geographical position
.
Geological and geomorphic conditions
.
Land area and red line map
.
Nature of land use planning
.
The current situation of "seven links and one leveling"
Two
房地产全程策划方案的撰写((Writing of whole estate planning scheme) 来自淘豆网www.taodocs.com转载请标明出处.