unit 7 Marketing.ppt

Unit 7 Marketing
市场营销
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objectives
1. knowing what are 4Ps & 4Cs and their relationship.
2. knowing how to use 4Ps theory to analyze marketing case
3. knowing how to write a notice
4. language skills: scanning& Exchanging information
:P63 & P153
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Starting up
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Marketing marketing mix (营销组合)
The term was coined by Neil H. Borden in his article The Concept of the Marketing Mix in 1965.
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Marketing mix 营销组合
Four
Ps
Of
Marketing
Mix
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What is a Product?
Deciding what products or services to sell in the first market
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What is the price?
Setting prices that are attractive to particular groups of customers and that are profitable for pany.
Deciding a price
is the toughest
Issue for a
company!
This cartoon makes fun of what is actually a very serious business - knowing what petitor is charging and understanding how to price with respect to that is one of the toughest decisions made in Marketing.
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What is place?
Finding suitable distribution channel(分配渠道) to reach these customer groups
So
What is a distribution channel?
a way of selling pany's product either directly or via distributors
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The function of distribution channel
The main function of a distribution channel is to provide a link between production and consumption. It includes
Information Promotion Contact Matching
Negotiation Physical Distribution financing Risk Taking
(transporting and storing)
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What is prom