不确定性环境下企业战略调整案例研究.doc

不确定性环境下企业战略调整案例研究.doc对外经济贸易大学
硕士学位论文
不确定性环境下企业战略调整案例研究
姓名:韩冬
申请学位级别:硕士
专业:工商管理
导教师:王智慧
20061101
ABSTRACT
Since 20th century, the enterprise and even the enterprise group has located the environment and faces the information pr^ents "indefinite" day after day characteristic. The indefinite is not managed the tist and mercial practice recognized manages the risk for the enterprise the key origin. Ever the indefinite environment angle has the count for much significance to the enterprise strategic research.
Along with the munication technology to the 3G development, the new more mobile increment service unceasingly will emerge; the Value-Added Mobile market potential will be huge. At the same time technical unceasing renewal, also causes the multitudinous correlation enterprise to unify the strategic adjustment faced with plex indefinite environment.
This article the indefinite environment analysis, has analyzed the local and foreign Value-Added Mobile present situation. Has analyzed the tendency which the next Value-Added Mobile future will develop Seized the market, the brand establishment, new media reforming from the strategy, aspect and so mercial application has conducted the research.
Because the "" is present biggest in China Value-Added Mobile provider (is called sp),simultaneously also is in SP the product content pany. The "" has the very strong representation in this domain development, analyzes it in to be supposed to highly indefinite environment, the policy to be unable to know in advance as well as overseas multitudinous munication operation business seizes in the strategic adjustment which the Chinese city place makes, to "" itself and other SP Corporation, even the entire Value-Added Mobile profession all has the count for much significance.
This article from the "" development course and facing indefinite environment makes the adjustment has carried on the analysis, and has carried on the preliminary forecast to the aftertime Value-Added Mobile profession de