《营销策划学》课程结课策划书
题目:关于网店营销策划书
院系:国际学院
姓名:周雪
学号:
专业:国际营销
年级:2010级
完成日期:2012年12月
目录
摘要…………………………………………………………………………..................1
关键词..............................................................................................................................1
一、传播背景…………………………………………………………………………..2
消费者对消费者的传播背景…………………………………………............2
服装行业的传播背景…………………………………………………............2
网店的传播背景………………………………………………………..............2
二、传播目标………………………………………………………………………....2
网店的传播目标 ……………………………………………………...................2
三、网店的SWOT的分析……………………………………………………...............2
存在的问题..............................................................................................................3
1、...............................................................................................................................3
2、...............................................................................................................................3
3、...............................................................................................................................3
优势
劣势
机会
威胁
四、网店营销战略和策略
细分市场.............................................................................................................. ................................................................................................................. 市场定位...................................................................................................................
价格促销...................................................................................................................
产品策略...................................................................................................................
销售渠道策略.........................................................................................................
促销策略....................................................................
网店营销策划书 来自淘豆网www.taodocs.com转载请标明出处.