《南方都市报》 主流特点（mainstream characteristics of southern metropolis daily）.doc

《南方都市报》主流特点(Mainstream characteristics of Southern Metropolis Daily)
Mainstream characteristics of Southern Metropolis Daily
"Southern Metropolis Daily" in March 1995 published the "Southern Metropolis Daily" is a weekly, January 1, 1997, "Southern Metropolis Daily" officially changed daily, posed of a 8 edition to four edition of 16, the average daily circulation of 40 thousand copies, to 2002, "Southern Metropolis Daily" annual advertising amount to achieve 820 million days. Exceeded 1 million 230 thousand copies of the issue. Six years of exploration, "Southern Metropolis Daily" in the change in progress, non-stop, interpretation of urban media culture to stride forward singing militant songs, and finally e the main trend.
The spring of 2003, when many domestic media Chinese still wandering back to explore its position, "Southern Metropolis Daily" has clearly linked to the "mainstream, newspaper positioning language 2003", and the generous outline to freehand era development, has launched its "Shenzhen, you abandoned?", "atypical pneumonia" rumor "," prime minister Zhu Rongji NPC and special focus, the focus of a series of reports, with thick ink color reduction of life, showing the new urban information feast. Therefore, the reader jokingly called "Southern Metropolis Daily", just like a never ending action movie".
First, the new mainstream is the ever-changing creativity
In March 30, 1995, "Southern Metropolis Daily" was officially inaugurated, the 8 edition, the format and layout, and in 1987 the "Guangzhou daily" almost does not have what difference, the difference lies in the "Southern Metropolis Daily" weekly, and the power of small people can almost be ignored, but its location is very accurate, facing the rapid development of city group of the Pearl River Delta, Shenzhen, Zhuhai, Guangzhou, Zhongshan, Foshan, Dongguan, Huizhou, Jiangmen as the core area, issued by the province publication no.. But from the theory and the market perspective, the week