SAP CRM Web用户界面及报表的应用介绍.pdf

CRM 㔴嫷
SAP CRM
䇧㣥
CRM ℶ❐捷
㡴䲚
1. CRM 㔴嫷–㋊㦘₏㷍抑⚗⇯䤓ぴ␆
2. SAP CRM ⟕₩㤉厌␔⹈
3. SAP BOBJ 楕㒟
4. SAP CRM ℳ℡㆞㔴嫷
© SAP 2009 / Page 2
扟嚴䤓㤉厌
←₩␔捷㦹䅰恂䤓榏㻑♙㖠㒧
⋩⒉◢怙⑂䷥䤓榏㻑抣㈓✛㖠㒧
抣㈓₩┰⒕㨟゗䞷⟕₩㤉厌✛㔴嫷ぴ␆
㒧䟴
桽欧䀆摞㟿㗽䤓㟅楕᧨⒖䓖✛⒖⧦
浧儶丰䚕劔
抣㈓䟀ℝ榏尐䤓㟿㗽✛㔴⛙㧴呹ₙ⻑᧨⸭棔䤓⒕㨟㢾槯䟄⷟嫷
㫋᧨ⅴ♙━孑䤓扟嚴✛BIㄣ䞷
㒧㦾
桽欧枨幾䤓ᇬ扖㢅䤓≰㋾᧨⚓㒟⇢侊᧨㡯㽤Ⅷ庇嫛┷
₼儶丰䚕劔
扟嚴抣㈓幎桽‘㔴⛙’✛㤉厌䤓抣㈓㦘棟᧨㼰㦘
䞷⸭㢅㤉厌♊↧▥㿐䲚
桽欧㜇䧏䪂⯃扖㽂
₏兎兞䚕✛⛧ぴ
© SAP 2008 / Page 3
CRM 㔴嫷
ᦤկϮࡵ⋲ᆳ࡯੠ᬃᣕ᳝ᬜⱘߚᵤ
ˈㄪއߎ䎇໳ֵᖗⱘخSAP CRM ᡹㸼ᦤկњϔᭈ༫BIᎹ݋ˈ䅽ϮࡵҎਬ䆓䯂㒳ϔⱘֵᙃˈҹ
ᑊ᥂ℸण䇗ϡৠⱘಶ䯳੠ਬᎹ
㔴⛙ⅹ嫷䥧✛♾展▥ぴ␆ℳ℡㆞⒕㨟浧儶⒕㨟㟿㗽㘱侱
㒠年Ⱁ⇤幎桽←₩㟿㒠Ⱁ⇤㓜厌㔙㟿㗽♾展㒠Ⱁ⇤㓜厌⥭䷣扟嚴㒠Ⱁ⇤㓜厌⅝⮜㧑䤓☕㒠Ⱁ⇤㓜厌⮮㉺抮⦿⃉
㗽᧨ㄅ⸒ⅻ懻㗱⃉浧▥ⅴ≎⋩⒉㦃Ⰼ䤓⑂䷥᧻₼䤓桽欧᧨ㄅ₣✛≰⚁㟿㗽₼♠䘿怚╎᧨ㄅ₩┰桽欧㔍Ⓙ䷣㫗᧻
ㄵ㫋㆞▥䤓㔴⛙ⅴ噆㋾℡┷᧻₣⋩⒉㦃Ⰼ䤓欓㿚᧻
㈦㦃⮩䤓㾭⹮┪᧻
© SAP AG 2009. All rights reserved. / Page 4
CRM 㔴嫷
㋊㦘₏㷍抑⚗⇯䤓ぴ␆
„ 䞷⒪㠿ᇬ䦃屑䤓展屘㟗㨫⛗䘿丏▥ℕ䤓BI
≰㋾
ⅹ嫷䥧„ 㞾㖐挲Kₜ䐮㌘⒕㨟ぴ␆䤓₩┰ⅉ⛧ Xcelsius
„ 浧ㄵ㫋㆞▥䤓丰䚕㔴嫷
丰䚕㔴嫷„ ₢₩䤓㔴嫷㫋㆞: ⪉ℝ嫷㫋䤓᧨抑ℝ㓢◿
䤓㔴嫷 Crystal Reports
„ 㼰㦘ℳ℡㊶尐㻑
„ 呹┸䤓㔴嫷ぴ␆₝⒕㨟᧨㡯榏ITソ┸ Web Intelligence /
☂ゼ㔴嫷„ 丏◤䤓䞷㓆䟛槱᧨⃉⮶↦幍帰
CRM Interactive
Reporting
„ 呹┸㆞ᇬ㚫侱洀┷䤓≰㋾㘱侱✛⒕㨟ぴ␆ SAP
㟿㗽㘱侱
BusinessObjects
Explorer
„ ⪉ℝ⮩冃ㄵOLAP㟿㗽䤓浧儶⒕㨟
OLAP ⒕㨟 SAP Business
Explorer (BEX)
SAP CRM 㔴嫷㩅㨓
CRM 㔴嫷㩅㨓
 CRMℳ℡㆞㔴嫷⪉ℝCRM侊兮䤓
BI Client᧨㡯榏◤䕻䤓BW侊兮
 㻃㤅㔴嫷✛ⅹ嫷䥧㢾BI␔⹈䤓₏
捷⒕
 ⅹ嫷䥧✛BW㩴幱䤓枍㘴㢾⪉ℝ
Java䤓BICS 几八㦜┰
 ♹㦘㻃㤅㔴嫷✛WebI 榏尐SAP
BusinessObjects Enterprise㄂♿
© SAP 2007 / Page 6
㔴嫷㖖㿍⚠⺋㔙㔴嫷✛ⅹ嫷㨎₝CRM₩┰屡唁␂勣
㔴嫷㖖㿍⚠⺋
 ∎㈦⒕㨟ⅉ⛧䦃㘴⺋⏴㔴嫷✛ⅹ嫷䥧᧨
ㄅ㔙⸒ⅻ㖖㿍✛CRM₩┰屡唁
 ₚ⒦㔴嫷伊⨚♾ⅴ䞷⚠⺋⺋⏴:
 BW Enterprise Report
 BW Info Provider
 BW Query
 BW Query Views ,
 BW Template ,
 Xcelsius dashboards
 Crystal Reports
 SAP BusinessObjects
Enterprise reports (. Web
Intelligence)
© SAP 2007 / Page 7
㡴䲚
1. CRM 㔴嫷–㋊㦘₏㷍抑⚗⇯䤓ぴ␆
2. SAP CRM ⟕₩㤉厌␔⹈
3. SAP BOBJ 楕㒟
4. SAP CRM ℳ℡㆞㔴嫷
© SAP 2009 / Page 8
㦏∂⸭悄– SAP CRM BI 㔴嫷
㒟┮丰䚕⸱㓆㉯幩ㄵ榏尐㦘徾䴎⸱㓆䞮✌⛷㦮䤓楕㒟㊶䤓㔴嫷
幵兕␔⹈♑屐SAP⦷兎ソ┸㠖㫲
http://help./saphelp_crm70/helpdata/en/04/47a46e4e81ab4281bfb3bbd14825ca/
幕Ⓔ䥗Ⓒ䤓ℶ❐
䚕屲㌷䤓⸱㓆
2
1
␂㽷嚴枏㔤⏴
忱㈦⸱㓆
3
♠⻤⸱㓆
冃㔳⸱㓆
6
≬㔳⸱㓆
丰䚕㦜┰䤓䥗Ⓒ
4
5 㦘㟗⦿枏➽
⮩䂯拢◞庒
© SAP 2008