国际经济与贸易毕业设计（论文）-广东省节日礼品和饰品出口现状、存在问题及对策.doc

学号: 3071827241
题目类型: 论文
(设计、论文、报告)
桂林理工大学
GUILIN UNIVERSITY OF TECHNOLOGY
本科毕业设计(论文)
题目:广东省节日礼品和饰品出口现状、
存在问题及对策
系( 院): 管理学院
专业(方向): 国际经济与贸易
班级: 2007-2班
学生: 黄雪月
指导教师: 王若晨
2011 年 5 月 30 日
摘要
随着全球经济回暖,国外市场消费能力有所提升,作为世界节日礼品和饰品的最大供应商,我国节日礼品和饰品出口订单增多。但是,产品出口订单的增长并没有给该行业带来更多的利润,反而出现了行业利润的减少,部分企业甚至因出现无利可图而倒闭的情况。这主要是由于2010年节日礼品和饰品的原材料价格一路上涨、人民币持续升值、劳动力成本上升和技术贸易壁垒等众多因素的影响。本文先是论述了我国节日礼品和饰品行业的概况和广东省节日礼品和饰品出口现状和出口优势,接着指出了广东省节日礼品和饰品出口存在的主要问题和面临的困难,最后针对所存在的问题和面临的困难扩大和完善广东省节日礼品和饰品出口对策。
关键字:礼品和饰品;出口现状;问题;出口对策
Guangdong festival gifts and accessories export status,problems and countermeasures
Student: HUANG Xue-Yue Teacher: WANG Ruo-Chen
Abstract:With the global economy picking up, the foreign market consumption capability increased, as the world's biggest festival gifts and accessories suppliers, Chinese festival gift and accessories’ export orders increased. However,the growth in export orders didn't give this industry more profits, instead, partial enterprises even appeared to be unprofitable and collapse. This is mainly due to the influence of many factors, such as the prices of 2010 festival gifts and accessories’ raw materials went up, RMB appreciation, higher labor cost and technical trade barriers, etc.. This paper first discusses the festival gifts and accessories industry's profile and Guangdong festival gifts and accessories export status and export advantage, then points out the main existing problems and difficulties for Guangdong festival gifts and accessories export. Finally, according to the existing problems and difficulties to expand and improve Guangdong festival gifts and accessories export countermeasures.
Key words:Festival gifts and accessories; export status; problem; countermeasures
目次
摘要 II
Abstract III
引言 1
一、节日礼品和饰品行业概况 2
(一)节日礼品和饰品行业定义 2
(二)节日礼品和饰品行业主要的认证 2
(三)节日礼品和饰品出口特点 3
3
4
5
5
(四)节日礼品和饰品行业的发展前景 6
二、广东省节日礼品和饰品出口概况 7
(一)广东省节日礼品和饰品的出口现状 7
7