香奈儿产品策略.ppt

CHANEL
-Product Strategy
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CHANEL
Chanel has strict requirements that all branches should keep a principle of inertia in marketing planning, product material, education and training, media and public relations, store style.
(Such as window design, interior decoration, clothing display, etc.)
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Chanel store in Beijing Xintiandi
Chanel store in New York
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Chanel —Timeless classic
In 1921, Chanel launched its first perfume modulated by the fashion designer.
It must adopt manually picking by the best workers 1 hour to pick 500-700 grams of flowers, 350 kg flowers can produce 1 kg flower essences, extracted 550 g essence in finally constitute aroma.
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CHANELAchievements of the classic tweed
Tweed tweed, refers to the fact the kind of interwoven warp and weft of the weave, is Chanel‘s signature fabricMany classic tweed coat with sewing.
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CHANEL,Two-tone shoes
In 1957, it introduced a very different with the traditional shoes - black shoes, toe and beige body color rear strap shoes, pulled off a classic for 50 years .
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CHANEL,The little black dress forever
In 1926 the famous Chane