《蒙太奇指南》PPT课件.ppt

3M Brand Identity System
© 3M 2008. All Rights Reserved.
Contents
3M Brand Identity System Overview
Benefits of the 3M Brand Identity System
Pre-Design Inputs
3M Montage Design Overview
3M Montage Design Elements
Extending the Montage
Examples Gallery
Checklist for ess
Resources and Contacts
Montage design examples are for visualization purposes only.
© 3M 2008. All Rights Reserved.
3M Brand Identity System Overview
Corporate Focus
Consistent placement of the 3M Red logo on a white background and specific typography are the core elements defining the 3M brand.
Business Focus
The montage field allows individual businesses, brands or products to differentiate by expressing their key messages and unique value propositions, while still maintaining a connection to the 3M brand.
White Background
In most cases, the white background is shown above and below the montage field.
Typography
Helvetica Neue Condensed is the primary font.
3M Logo
The logo is always 3M Red and placed in a specific location based on the application.
Montage Field:
Relevant images of people, products and patterns
Overlapping translucent shapes
Radius corner
Axis lines
Montage messaging
Montage design examples are for visualization purposes only.
© 3M 2008. All Rights Reserved.
Benefits of the 3M Brand Identity System
Company-wide consistency and alignment
Global recognition
Builds business faster and more efficiently
Flexibility
Resources spent on messaging, appropriate imagery and extended marketing tactics
Montage design examples are for visualization purposes only.
© 3M 2008. All Rights Reserved.
Pre-Design Inputs
Develop value propositions for your business, brand, product or service
Distill them into relevant key messages
Select imagery that best portrays your business, brand, product or service
DID YOU KNOW…
FOR 3M EMPLOYEES: Before munications, be sure to review the “Expressing Your Value Proposition” tool plete a Creative Brief, to ensure you have clearly defined