国际市场营销复习题.doc

国际市场营销复****题
一、单项选择题
The international planning process is conducted as the follows:
Marketing plan development;
Preliminary analysis and screening;
Matching mix requirement;
Implementation, evaluation, and control
A. (1)-(2)-(3)-(4); B. (1)-(3)-(2)-(4);
C. (2)-(1)-(3)-(4); D. (1)-(4)-(3)-(2);
Which of the following methods is the greatest control and the greatest risk of all the foreign market-entry strategies?
A. Direct sales B. Strategic alliances
C. Exporter D. Joint Ventures
International _________ is essentially long term, incorporating generalized goals for the enterprise as a whole.
A. strategic planning B. corporate planning
C. tactical planning D. market planning
Quality can be defined on two dimensions: market-perceived quality and performance quality. Both are important concepts, but consumer perception of a quality product often has more to do with market-perceived quality than performance quality.
True B. False
The ponent consists of the followings EXCEPT________.
A. trademark B. product platform
C. design features D. functional features
Many consumer services are distinguished by _____________.
Intangibility and inseparability B. heterogeneity and perishability
C. Both A and B D. Neither A or B
PEST in the marketing environment analysis refers to _________.
A. People, Economy, Society and Technology
B. Political, Economic, Social and Cultur