Many theories concerning the causes of juvenile delinquency.doc


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Public image refers to how pany is viewed by its customers, suppliers, and stockholders, by the munity, by munities 62 it operates, and by federal and local governments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are. A firm's public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors, government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .On the other hand, high quality products and service standards should bring plete approval, 71 low quality products and 72 claims would be widely looked down firm's public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 74 or imitated petitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm's stock m

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