智能商务的研究报告.pdf

Markets, M-18-9988 Research Note
H. Dresner, B. Hostmann, F. Buytendijk 27 January 2003
BI Magic Quadrants: Excitement in a Flat Market
License revenue for the business intelligence market will be
flat for 2003. For the next two to three quarters, sales cycles
will continue to be longer and deals will be smaller. This will
have an especially negative effect on smaller suppliers.
The business intelligence (BI) market, although somewhat more
Core Topic
Business Intelligence and Data recession-proof than other software markets, continues to feel
Warehousing: Business Intelligence the impact of a global economic downturn. This is reflected in the
Markets, Technologies and Techniques
latest 3Q02 license revenue released by publicly traded BI
Key Issue software vendors. Looking at a four-quarter moving average, we
How will business intelligence software observe a gradual decline in BI software license revenue
vendors react to ongoing market shifts and
challenges? industrywide since early 2001, with a trend toward flat growth
most recently (see Figure 1). During a flat market, some vendors
Strategic Planning Assumptions
The business intelligence market will start will perform above the average, and others below the average.
growing again by 2004 ( probability) and These exceptions are factored into positioning on the BI Magic
will reach pound annual gr