Adland - a global history of advertising 2007.pdf

ADLANDTheworldwidespendonadvertising“Agreatstory:fullofcharacter,funandlife.”“Immenselyreadable.”currentlystandsatoverUS$400billionaKevinRoberts,CEOWorldwide,Saatchi&SaatchiSirMartinSorrell,CEO,WPPyear,and–loveitorhateit–“Thestoryofthebestadvertising,uracyofthebest“Aterrificbook:?Whoarethebigplayersjournalismandwiththestyleofthebestliterature.”Amustreadforanyoneinterestedinadvertising.”now?SirAlanParkerWashingtonOlivetto,President,W/BrasilAdlandisthefirstbooktoexplorethedevelopmentofadvertisingfromanLet’sfaceit:,,andusingfirst-ountsfromkeyfiguresittakesalandscape,,including:interviewswiththeleadingnamesintheadbusiness:fromhard-bittensurvivors•Jean-MarieDru,PresidentandCEO,TBWA;ofthegoldenagetotoday’-hand•PhilDusenberry,BBDOcreativelegend;accountsoflifeareattheheartof•JohnHegarty,ChairmanandWorldwideCreativeDirector,BBH;•MauriceLevy,President,PublicisGroup;BernbachandDavidOgilvy,andgets•eLois,MadisonAvenueartdirector;•WashingtonOlivetto,SouthAmerica’smostfamousadman;questionssuchas:•SirAlanParker,filmdirector,whotalksabouthisearlycareerinADadvertisinginthe1970s;•WhatwasitliketoworkinManhattan•EmanuelePirella,Italiancopywritingguru;inthe1950sorLondoninthe1980s?•HowhasadvertisingcontributedtoMARKTUNGATE•KeithReinhard,ChairmanEmeritusofDDBWorldwide;pop