A study on pragmatic failure in cross-munication外文翻译.pdf

December 2010, Volume 7, (Serial ) Sino-US English Teaching, ISSN 1539-8072, USA

A study on pragmatic failure in cross-munication
FANG Jie
(Foreign Languages College, Qingdao University of Science and Technology, Qingdao 266061, China)
Abstract: Through analyzing paring the anecdotes of pragmatic failure in cross-cultural
communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in
munication. To improve learners’ cultural awareness petence, a
cultural-linguistic approach in foreign language teaching should be adopted.
Key words: cross-munication; pragmatic failure; petence; cultural awareness;
communication strategy
1. Introduction
People may meet with various problems in munication. The knowledge of target language’s
culture is as important as its grammar or vocabulary. Perhaps more to the point, a lack of cross-cultural awareness
can be a severe hindrance in the understanding of a message which is linguistically accurate prehensible.
As a rule, people are much less tolerant of cultural “bumps” and cultural shocks than they are of grammatical
mistakes and lexical insufficiency.
The word “culture” is too broad to be defined in one or two sentences. Here, the author uses it in its narrow
sense which relates to language use, ., the way of life, the conventions of behavior, v