专业外语 企业命.ppt

Keywords&termself-;自我修养;;老式的;;;;垄断者;;;易受伤的;易受批评的;;预感近义词:;预见;预料;先于……行动lifeexpectancy预期寿命;平均寿命populationdynamics种群动态; ;;一致的circulation-acquisition循环采集domesticmarket国内市场overseasmarketmass-;,;保险客户inventory库存mutualfunds共同基金;;;支持者;,主张,拥护PaperSystemandimportantsection(p45-p48)“WhatWillOurBusinessBe?”TheUnsatisfiedWantsoftheCustomer“WhatShouldOurBusinessBe?”TheNeedforPlannedAbandonment1、exampleofTheodoreVail’s2、3、whatfactorscouldvalidateordisprovetheseprojections?——population4、exampleofAmericanmagazineindustry“WhatWillOurBusinessBe?”(p45-p46)“我们的企业将会成为什么样子?bythelate1960sitbecameapparentthatitwasnolongeradequate;thetelephonesystemwasnolonger,asinVail’sdays,,(西奥多·维尔的)答案已经很明显不合适了,“WhatisGM’sbusiness?”Butby1960orso,·P·斯隆对“通用汽车公司是怎样一个企业?”作出了回答,但是,到1960年左右,这个答案已经不再恰当和不再适用了。Whatisourbusiness——whatwillitbe?Whatchangesintheenvironmentarealreadydiscerniblethatarelikelytohavehighimpactonthecharacteristics,mission,andpurposeofourbusiness?Howdowenowbuildtheseanticipationsintoourtheoryofthebusiness,intoitsobjectives,strategies,andworkassignments?我们的企业将会成为什么样子?在环境中已有什么可以看得出的变化,可能对我们企业的特点、使命和宗旨发生重大的影响?我们现在如何把这些预测应用到我们的企业理论、企业的目标、战略和工作安排中去?owhichfewbusinessespaymuchattention:changesinpopulationstructureandpopulationdynamics这些趋势中最重要的一个是,人口结构和人口动态中的变化。而对此,很少有企业给以足够的注意。Theimportanceofdemographicsdoesnotlieonlyintheimpactpopulationstructurehasonbuyingpowerandbuyinghabits,